MediaMarktSaturn is leveraging One Tech Group technology to power its in-store retail media operations.
Through integration with the Supply-Side Platform (SSP1), MediaMarktSaturn’s in-store retail media inventory will be available for programmatic booking. The tie up will begin with a phased roll-out across key European markets.
Using One Tech Group’s platform, it will be possible to manage campaigns centrally via Adserver. At the same time, inventory can be marketed and booked programmatically via the integrated SSP1. The implementation will be carried out in collaboration with XPlace, MediaMarktSaturn’s in-house content management system.
Those involved say that advertisers will gain access to one of Europe’s most far reaching retail media networks and can deliver their campaigns precisely at the Point of Sale.
The first phase will include Germany and Spain, followed by Turkey and other European countries. Roll-out in Germany and Spain is expected to be completed by the end of the year. In a later expansion phase, the data interface and API (DMP1) will allow activation of first- and third-party data.
“Through our partnership with One Tech Group, we are taking a decisive step in our retail media strategy,” says Boris Prondzinski, Managing Director at MediaMarktSaturn. “We deliberately chose One Tech Group as the provider of the leading platform for in-store retail media.”
“Their deep expertise in retail media and high technical standards convinced us. Whether awareness or performance campaigns, we now offer a scalable solution that meets the growing demands in retail media.”
Daniel Siegmund, Founder and Managing Director of One Tech Group, added: “Our cooperation with MediaMarktSaturn, Europe’s market leader in consumer electronics, marks another important milestone for in-store retail media.”
“MediaMarktSaturn offers a highly attractive and versatile retail media inventory with enormous potential – for both endemic and non-endemic advertisers. Managing campaigns programmatically or via direct booking through a centralised platform brings transparency, scalability and data-driven audience engagement at the Point of Sale.”
