Description
Available for: DOOH, OOH, Print and optimized for Retail Media
Functions
Trusted by
Sell your ad spaces via ADSERVER1 and increase your revenue potential! The adserver enables you to quickly monetize your inventory from a central location. You have the possibility to not only create campaigns easier than ever before, but also serve it even more efficiently thanks to helpful targeting functions.
Popular Features
Campaigns
Create all campaigns on a centralized platform! Pre-negotiated conditions such as the campaign period, the number of impressions, a CPM, or your inventory can be easily added to your campaign. Even the creation of individual line items is done with just a few clicks. To avoid overdeliveries, budget or impression capping can be created in addition.
Direct VAST Deals
Direct VAST deals allow you to profit from the VAST standard and let you receive creatives directly from the advertiser's adserver. No more need to download creatives and manually upload them. VAST includes support for 3rd party tracking, so your client can track the process of the delivery and doesn't rely on reports from you.
Targeting
ADSERVER1 provides you with access to a more targeted ad delivery by integrating various data such as frequencies or demographic information to your ad inventories. Build audiences and increase your inventory quality to achieve higher CPMs and more relevance for your advertising clients.
Stay organized and optimize your workflow with the helpful management features of ADSERVER1. This way you can easily handle your entire inventory network, your created bookings and all received creatives more quickly and efficiently.
Popular Features
Network
Check your inventory network via deep dive analyses with the intelligent network feature. Select your pre-settings from 30 filter options and have your entire network displayed in a clear overview. Each individual player can be analyzed and evaluated precisely by using extensive heat maps, statistics, and location maps. You will always be informed about your inventory performance and never miss any relevant information again.
Bookings
Keep an eye on all of your past, present and future bookings with one clear timeline diagram! Depending on which period you want to take a look at, you can set up a booking calendar according to your wishes. Whether for the next weeks, months or for the whole year — it's entirely up to you! In this way, you can get a quick overview of all created campaigns and its associated line items. If desired, a deal summary gives you more detailed information about your bookings.
Media Review
The media review allows an uncomplicated and secure approval of your media files. Use clear filter options to ensure that media files only play on specific inventory. You can review all allowed, pending or denied media files, check their background information and if necessary, reject media files that have already been approved. Thanks to this overview, you retain the full control over the content of your inventory.
Use the monitoring features of ADSERVER1 and measure your campaign performance in real time! From using its dashboard, detailed analysis functions, up to extensive reporting feature, you can keep an eye on all important KPIs. If necessary, you can react quickly and initiate appropriate measures to optimize your ad success.
Popular Features
Dashboard
Take a brief look at the performance of all your ongoing advertising activities! With the clear dashboard, you get an overview of the most important key figures of your network performance and always keep an eye on the revenue of your running campaigns. A quick check-up section automatically displays several critical to-dos. This allows you to keep an eye on your day-to-day business and react quickly to any eventualities.
Detail Overview
Jump into the detail overview and measure your media activities down to the smallest detail. Therefore, you can use comprehensive charts and heatmaps to analyze the most important campaign KPIs. Furthermore, you can check conversion rates or monitor the ratio of bids and requests per day or single inventories. This allows you to react flexibly at any time and make essential capping adjustments or bug fixes so that campaign goals will always be achieved.
Reporting
Create customized reports with the extensive reporting feature! Choose from almost 100 filter and KPI options to analyze your ad activities down to the smallest detail. Save favorite reports as templates and have them displayed exactly when needed. You can save a lot of time and avoid sources of error due to different reporting results. Download selected reports as an Excel file to share the results with colleagues, partners, or clients.
Tracking
ADSERVER1 is the key to detailed campaign tracking as it supports 3rd party tracking. This gives your clients the opportunity to monitor their campaigns without you having to send a report.
One Tech Services
In addition to One Tech Platform, we offer a wide range of services to help you get started in the world of programmatic advertising or to become an absolute professional. To get the most out of your advertising activities, we use our years of experience and align our services to your goals.
Managed Service
Our Managed Service gives publishers the opportunity to participate in our products without being operationally involved. From creating campaigns to managing the entire ad activities, we offer services that are totally tailored to your needs. We do the work, you get the results!
Key Services
Programmatic Expert
With our many years of expertise in the field of programmatic advertising, we can help you get up and running. From staff training, advice on how to set up sales to interim experts, we can offer you individual consulting based on your needs.
Key Services
Business Case Check
With our Business Case Check, we offer to support you with DOOH and retail media business cases as well as revenue calculations. This includes both the review of existing business cases and the creation of new ones.
Key Services
#1 One to many platform
One Tech Group's multichannel platform provides access to more than 200,000 bookable media inventories, enabling regional or global agencies and brands to book campaigns across all one to many channels programmatically.
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connected DSPs
What our partners say
"One Tech Group emerged as an exceptionally responsive partner, impressing us with their swift response times. As a leading market player, they delivered strong service from the start, showcasing a customer-centric approach. Their exceptional support extends to programmatic business, workflows, and all procedural matters. Notably, they go the extra mile, addressing REWE's specific needs with customized technical features. One Tech Group's commitment to delivering results with dedication and expertise, prioritizing outcomes over working hours, has made our Managed Service experience highly satisfying. The intuitive SSP1 tool, featuring a user-friendly interface and robust dashboard, significantly advances our business through a powerful campaign and deal overview. Our collaboration has not only streamlined processes but also substantially increased programmatic revenue, establishing One Tech Group as a pivotal partner in our success."
Christian Raveaux,
Head of Customer Insights & Media
"One Tech Group offers a very wide range of advertising spaces in specific locations such as waiting rooms, public transport, highway service areas and retail. An extensive range of advertising opportunities build the foundation for successful, data-driven campaigns that aim to address defined target groups at the right time in the right place. In this context, strategic omni-channel campaigns benefit in particular from a wealth of different ad spaces.
We really enjoy working with One Tech Group and value their very agile and cooperative approach. For our customers, this results in quick and easy access to valuable digital out-of-home screens accessible directly within the platform of The Trade Desk."
Marc Neukämper-Gräbener,
Inventory Partnerships Manager EMEA
"From the first contact, I was impressed by the unconditional customer orientation of One Tech Group. Every question was answered promptly and comprehensibly. Especially at the beginning of our cooperation, we had many questions. Because of this effort, the platform integration went easy and the entire onboarding process ran smoothly. After a few trial runs, we quickly became familiar with the software. In my experience, SSP1 is intuitive to use, and the application is quite easy to learn. Particularly, the dashboard is very useful, as it allows you to get an overview of current campaigns very quickly. We were able to sustainably and significantly increase our total programmatic revenue; it is an integral and important part of our business success."
Claudius von Soos,
Head of Media Sales
"A variety of connected publishers make One Tech Group's SSP1 ideal for high-reach campaigns and for more special or creative cases. In addition to DOOH inventory, SSP1 is at the forefront of innovation by adding new programmatic channels, e.g. like print (magazines and newspapers). In terms of service, the employees of One Tech Group are outstanding. We receive prompt and competent feedback on any questions or concerns. Whether it's technical problems or help with specific campaign concerns. Furthermore, our contacts also approach us proactively, asking about potential for improvement and wishes to get the most out of the platforms."
Caroline Broichhagen,
Partner Managerin
"SSP1 provides publishers with an optimal transformation into Programmatic Advertising. Furthermore, the connection to SSP1 also opens up the possibility of new and dynamic distribution channels."
Tizian Hosch, Head of Programmatic
"We always have the best experience with One Tech Group. Thank you for getting back to us in a timely manner and helping us with the littlest or biggest of problems when it comes to our Ad Tech Infrastructure. The level of service provided by the OTG team is unmatched."
Christian Krämer,
Chief Executive Officer
"Clear, uncomplicated and easy to use: thanks to the cooperation with One Tech Group, we have access to an entirely impressive Supply Side Platform. Its intuitive structure and the various analytical functions allow us to track campaigns effectively. With SSP1, One Tech Group provides both a quick overview at a glance as well as profound insights with more details. Since the start of our partnership, the support team always responded quickly and competently to our queries, which simply makes us feel in good hands."
Josef Maier,
Managing Director
Marc Goetti,
CEO
"We learned to appreciate OTG's customer-oriented approach shortly after our cooperation began. The entire team was and is always keen to respond to our questions, needs, and wishes as quickly and effectively as possible and is always interested in presenting solutions.
We feel very comfortable with our partner One Tech Group and, above all, appreciate the binding and familiar cooperation.
The platform has a high level of usability and is continuously being developed. We particularly like the fact that our individual needs are also taken into account when developing the interface.
All relevant DSPs are connected, the campaign monitoring is clear and offers many features.
The reporting functions are versatile and in-depth, and thus also provide support for analysis and problem-solving."
Holger Manz,
Director Programmatic
All in one for your media success!
Our powerful platform combines simplified administration, targeted sales, extensive monitoring tools and optimized network management. Learn more about how to increase your sales, how to make your workflow more efficient and how to get more revenue out of your advertising activities.
ADSERVER1 enables publishers to manage all direct bookings on a centralized platform. With this product, we provide you with the key to more efficient ad delivery, tracking and real-time performance optimization. Get started and increase your revenue potential!
Product Benefits
The advanced supply-side platform opens the door to programmatic advertising and provides you with access to entirely new sources of demand. Helpful features enable you to keep the full control of your inventory and to optimize your advertising success in real time.
Product Benefits
With the data management platform you get insight into the world of data and how to use them more efficiently. DMP1 serves as a central database that allows you to collect, analyze and manage important first and third-party-data and helps you to upgrade the quality and relevance of your inventory.
Product Benefits
NMS1 is a sales and network management system designed specifically for the needs of DOOH publishers. Benefit from a structured offer tool and improve your sales activities, or manage your inventory from one central point of control to get detailed insights into your entire network.
Product Benefits