Your intelligent Adserver for DOOH, OOH, Print & Radio.
Description
ADSERVER1 enables publishers to manage all direct bookings on a centralized platform. The adserver provides you with the key to more efficient ad delivery, tracking and real-time performance optimization.

Available for: DOOH, OOH, Print, Radio and optimized for Retail Media

Functions
ADSERVER1 allows you to quickly create or edit campaigns and gives you the ability to serve your ads more precisely thanks to various delivery parameters and targeting criteria. Furthermore, ADSERVER1 stores your ad creatives, tracks all your created bookings and provides you with access to important real-time monitoring tools, such as a user-friendly dashboard, detailed campaign and network analyzing features, booking overviews, as well as an extensive reporting tool.

Trusted by

Manage all campaigns with one platform
Drive more revenue
Save time and resources
Measure and optimize

Sell your ad spaces via ADSERVER1 and increase your revenue potential! The adserver enables you to quickly monetize your inventory from a central location. You have the possibility to not only create campaigns easier than ever before, but also serve it even more efficiently thanks to helpful targeting functions.

Popular Features

Campaigns

Create all campaigns on a centralized platform! Pre-negotiated conditions such as the campaign period, the number of impressions, a CPM, or your inventory can be easily added to your campaign. Even the creation of individual line items is done with just a few clicks. To avoid overdeliveries, budget or impression capping can be created in addition.

Direct VAST Deals

Direct VAST deals allow you to profit from the VAST standard and let you receive creatives directly from the advertiser's adserver. No more need to download creatives and manually upload them. VAST includes support for 3rd party tracking, so your client can track the process of the delivery and doesn't rely on reports from you.

Targeting

ADSERVER1 provides you with access to a more targeted ad delivery by integrating various data such as frequencies or demographic information to your ad inventories. Build audiences and increase your inventory quality to achieve higher CPMs and more relevance for your advertising clients.

Stay organized and optimize your workflow with the helpful management features of ADSERVER1. This way you can easily handle your entire inventory network, your created bookings and all received creatives more quickly and efficiently.

Popular Features

Network

Check your inventory network via deep dive analyses with the intelligent network feature. Select your pre-settings from 30 filter options and have your entire network displayed in a clear overview. Each individual player can be analyzed and evaluated precisely by using extensive heat maps, statistics, and location maps. You will always be informed about your inventory performance and never miss any relevant information again.

Bookings

Keep an eye on all of your past, present and future bookings with one clear timeline diagram! Depending on which period you want to take a look at, you can set up a booking calendar according to your wishes. Whether for the next weeks, months or for the whole year — it's entirely up to you! In this way, you can get a quick overview of all created campaigns and its associated line items. If desired, a deal summary gives you more detailed information about your bookings.

Media Review

The media review allows an uncomplicated and secure approval of your media files. Use clear filter options to ensure that media files only play on specific inventory. You can review all allowed, pending or denied media files, check their background information and if necessary, reject media files that have already been approved. Thanks to this overview, you retain the full control over the content of your inventory.

Use the monitoring features of ADSERVER1 and measure your campaign performance in real time! From using its dashboard, detailed analysis functions, up to extensive reporting feature, you can keep an eye on all important KPIs. If necessary, you can react quickly and initiate appropriate measures to optimize your ad success.

Popular Features

Dashboard

Take a brief look at the performance of all your ongoing advertising activities! With the clear dashboard, you get an overview of the most important key figures of your network performance and always keep an eye on the revenue of your running campaigns. A quick check-up section automatically displays several critical to-dos. This allows you to keep an eye on your day-to-day business and react quickly to any eventualities.

Detail Overview

Jump into the detail overview and measure your media activities down to the smallest detail. Therefore, you can use comprehensive charts and heatmaps to analyze the most important campaign KPIs. Furthermore, you can check conversion rates or monitor the ratio of bids and requests per day or single inventories. This allows you to react flexibly at any time and make essential capping adjustments or bug fixes so that campaign goals will always be achieved.

Reporting

Create customized reports with the extensive reporting feature! Choose from almost 100 filter and KPI options to analyze your ad activities down to the smallest detail. Save favorite reports as templates and have them displayed exactly when needed. You can save a lot of time and avoid sources of error due to different reporting results. Download selected reports as an Excel file to share the results with colleagues, partners, or clients.

Tracking

ADSERVER1 is the key to detailed campaign tracking as it supports 3rd party tracking. This gives your clients the opportunity to monitor their campaigns without you having to send a report.

One Tech Services

In addition to One Tech Platform, we offer a wide range of services to help you get started in the world of programmatic advertising or to become an absolute professional. To get the most out of your advertising activities, we use our years of experience and align our services to your goals.

Managed Service

Our Managed Service gives publishers the opportunity to participate in our products without being operationally involved. From creating campaigns to managing the entire ad activities, we offer services that are totally tailored to your needs. We do the work, you get the results!

Key Services

Campaign management
Yield management
Client coordination

Programmatic Expert

With our many years of expertise in the field of programmatic advertising, we can help you get up and running. From staff training, advice on how to set up sales to interim experts, we can offer you individual consulting based on your needs.

Key Services

Staff training
Sales organization
Interim experts

Business Case Check

With our Business Case Check, we offer to support you with DOOH and retail media business cases as well as revenue calculations. This includes both the review of existing business cases and the creation of new ones.

Key Services

Independent review
Assumptions check
Calculation

#1 One to many platform

One Tech Group's multichannel platform provides access to more than 200,000 bookable media inventories, enabling regional or global agencies and brands to book campaigns across all one to many channels programmatically.

30,000
bookable digital screens
180,000
static media inventories

13,000

newspapers and magazines

100
percent linear radio

What our partners say

One platform, many features.
All in one for your media success!

Our powerful platform combines simplified administration, targeted sales, extensive monitoring tools and optimized network management. Learn more about how to increase your sales, how to make your workflow more efficient and how to get more revenue out of your advertising activities.

ADSERVER1 enables publishers to manage all direct bookings on a centralized platform. With this product, we provide you with the key to more efficient ad delivery, tracking and real-time performance optimization. Get started and increase your revenue potential!

Product Benefits

Drive more revenue
Save time and resources
Measure and optimize

The advanced supply-side platform opens the door to programmatic advertising and provides you with access to entirely new sources of demand. Helpful features enable you to keep the full control of your inventory and to optimize your advertising success in real time.

Product Benefits

Sell programmatically
Get full visibility
Achieve your goals

With the data management platform you get insight into the world of data and how to use them more efficiently. DMP1 serves as a central database that allows you to collect, analyze and manage important first and third-party-data and helps you to upgrade the quality and relevance of your inventory.

Product Benefits

Activate your data
Analyze frequencies
Built custom audiences

NMS1 is a sales and network management system designed specifically for the needs of DOOH publishers. Benefit from a structured offer tool and improve your sales activities, or manage your inventory from one central point of control to get detailed insights into your entire network.

Product Benefits

Improve your sales activities
Manage your inventory network
Store all important documents

One platform, many features.
All in one for your media success!

Create campaigns, store all your creatives and manage your ad activities.
Monetize your inventory programmatically and optimize it in real-time.
Use 1st and 3rd party data to enrich your campaigns and target groups.
Manage your entire DOOH network in one single platform.                          
One to many with One Tech Platform
One Tech Platform is available for DOOH, OOH, Print and Radio publishers. Choose your media channel and learn more about the various offerings, designed to maximize your ad success.

DOOH

Monetize, manage and optimize your DOOH inventory with one platform.

OOH

Sell, analyze and improve your OOH inventory with one platform.

Print

Market, organize and monitor your inventory with one platform.

Radio

Sell and optimize your radio inventory programmatically with one platform.