Schwarz-Gruppe entwickelt Retail Media bei Kaufland weiter

29. Apr 2024 | in den Medien

Öffentlich hält sich die Schwarz-Gruppe mit Informationen über ihr Retail-Media-Programm normalerweise zurück. Nun verkündet der Handelsriese neue Buchungsmöglichkeiten für Werbungtreibende in den Filialen der Vertriebslinie Kaufland.

Fast auf den Tag genau zwei Jahre, nachdem die Schwarz-Gruppe ihren Einstieg in das lukrative Geschäftsfeld Retail Media verkündet hat, … [PAID]

Quelle: https://www.lebensmittelzeitung.net/handel/nachrichten/digitale-screens-schwarz-gruppe-entwickelt-retail-media-bei-kaufland-weiter-177485 [PAID]

One platform, many features.
All in one for your media success!

Create campaigns, store all your creatives and manage your ad activities.
Learn more
Monetize your inventory programmatically and optimize it in real-time.
Learn more
Use 1st and 3rd party data to enrich your campaigns and target groups.
Learn more
Manage your entire DOOH network in one single platform.                          
Learn more
One to many with One Tech Platform
One Tech Platform is available for DOOH, OOH and Print publishers. Choose your media channel and learn more about the various offerings, designed to maximize your ad success.

DOOH

Monetize, manage and optimize your DOOH inventory with one platform.
Learn more

OOH

Sell, analyze and improve your OOH inventory with one platform.
Learn more

Print

Market, organize and monitor your inventory with one platform.
Learn more