Kann, muss oder sollte auch Print nun Programmatic anbieten? Spätestens seit dem jüngsten Pionierprojekt der Ad Alliance für Zeitschriftenanzeigen stellen sich viele Verlage diese Frage – und kommen zu durchaus unterschiedlichen Antworten. Auch Mediaagenturen haben eine klare Meinung. Unterdessen wird Programmatic jetzt ebenso bei Regionalzeitungen zum Thema. […]

Quelle: https://www.horizont.net/medien/nachrichten/plan-mit-potenzial-so-bewerten-verlage-und-mediaagenturen-den-print-programmatic-vorstoss-der-ad-alliance-205464 [PAID]

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