Case Studies Archives

Retail Media Best Practice – Unilever Magnum Case 2024

24. Feb 2025 | Case Studies

Retail Media Case Studie Retail Media Best Practice – Unilever Magnum Case 2024 Targeted Sales Growth through Weather-, Geo-, and Sales-based Targeting Challange Weather-dependent Demand & Untapped PotentialIn summer 2024, Unilever’s Magnum brand faced a...

One Tech Group and Marketing of Moments: Transforming Retail Media in Beverage Markets

19. Feb 2025 | Case Studies

Retail Media Case Studie One Tech Group and Marketing of Moments: Transforming Retail Media in Beverage Markets By partnering with Getränke Hoffmann, Getränkeland, and Heurich, the largest cross-retailer Retail Media network in the beverage market segment was created...

TV Wartezimmer goes programmatic and doubles sales in just two years

18. May 2023 | Case Studies

Programmatic DOOH Case Studie TV Wartezimmer goes programmatic and doubles sales in just two years. Main Goal Due to increasing requests from advertisers, both brands and agencies, TV Wartezimmer decided in 2020 to market their screen inventory programmatically in the...

Cewe, Pilot and Pryntad celebrated first programmatic print campaign – SSP1 and Active Agent made it happen

18. May 2023 | Case Studies

Programmatic Print Case Studie Cewe, Pilot and Pryntad celebrated first programmatic print campaign – SSP1 and Active Agent made it happen. Main Goal The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above...