editor1, Author at ONE TECH GROUP

TV Wartezimmer goes programmatic and doubles sales in just two years

18. May 2023 | Case Studies

Programmatic DOOH Case Studie TV Wartezimmer goes programmatic and doubles sales in just two years. Main Goal Due to increasing requests from advertisers, both brands and agencies, TV Wartezimmer decided in 2020 to market their screen inventory programmatically in the...

Cewe, Pilot and Pryntad celebrated first programmatic print campaign – SSP1 and Active Agent made it happen

18. May 2023 | Case Studies

Programmatic Print Case Studie Cewe, Pilot and Pryntad celebrated first programmatic print campaign – SSP1 and Active Agent made it happen. Main Goal The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above...

invidis Jahreskommentar 2022/2023

15. Dec 2022 | press

Daniel Siegmund, Founder und Managing Director der One Tech Group, erläutert im invidis Jahreskommentar 2022/2023, wie Programmatic den DooH-Markt auch 2023 auf eine erfolgreiche Schiene bringen könnte. Noch vor einem Jahr war das große Thema unserer Branche – und...

invidis Jahreskommentar 2022/2023

15. Dec 2022 | Presse

Daniel Siegmund, Founder und Managing Director der One Tech Group, erläutert im invidis Jahreskommentar 2022/2023, wie Programmatic den DooH-Markt auch 2023 auf eine erfolgreiche Schiene bringen könnte. Noch vor einem Jahr war das große Thema unserer Branche – und...

One Tech Group and Invenda announce partnership

13. Dec 2022 | press

Programmatic ads on vending machines in Germany, the Netherlands and the UK Invenda develops software and hardware for automated retail and runs a network of state-of-the-art vending machines in several global regions. These are equipped with 46- or 49-inch screens...